Many companies are customer focused, and as such customer feedback surveys are automatically used regularly to improve services and customer satisfaction. But how often do businesses consider the satisfaction of its workforce?
Keeping employees happy is just as important as ensuring customer or client satisfaction. After all, your staff are the face of the business and if they are unhappy in their work, it will often be apparent to customers.
Anonymous employee surveys can provide an invaluable insight into the thoughts, experiences and opinions of staff. Staff members will feel more comfortable being truthful in a survey or questionnaire than face to face with managers. Asking for their suggestions on how to improve the employee and customer experience is also beneficial for employers. Below we’ve listed just some of the advantages of conducting employee surveys.
Just by making the effort to ask employees for their opinions and giving them an opportunity to voice their concerns can have a positive effect on the workforce. By conducting a satisfaction survey, employee motivation, dedication and morale will increase. Conducting a staff survey makes employees feel valued as a person, and flattered that management or the owners of the company are asking for their help in improving business operations.
While some employees are quick to report any issues or concerns regarding other members of staff or difficult working procedures, many will try and deal with problems themselves. Whether they are shy or don’t want to appear to be causing trouble, many employees feel uncomfortable making suggestions to management in person. Giving staff an outlet to tell management about any issues anonymously is a vital tool for finding out what’s really going on within the business. There might be problems arising that you would have never found out about unless you conducted an employee survey. Gain honest, truthful opinions about the company as a whole and how happy staff are in their job roles.
Companies who make an effort to keep their staff happy are more likely to keep their employees for a longer period of time. However, it’s important after doing the employee survey that actions are taken so staff don’t feel as though their views are ignored. If suggestions are taken on board, employee satisfaction will increase and workers are less likely to look for work elsewhere.
Once you have collected and processed the data from the employee survey, you have an invaluable business tool. You will be in possession of a large number of opinions and suggestions from the very people who run and understand the company. They might suggest things you haven’t thought of yourself which could improve efficiency and productivity. Ultimately, taking suggestions on board from your staff will have an impact on your products or services for customers. Happy employees = happy customers!
Are you thinking about conducting an employee survey? Speak to the team at Pearl Scan to make the data capture process simple and efficient.
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