So you're being proactive with surveying your customers. You have all of the information on paper but now the process hits a huge inefficient stumbling block. What do you do?
Why do we need surveys?
Surveys are an excellent way for companies to gather the thoughts, views and demographics of their customers and potential customers. They can tell you about your customer service or let you see what services your customers would like to see among many other things. Traditionally, surveys were conducted on paper with tick boxes and comments sections and that's the way most people still see it. With the rise of the digital age though, a lot of companies ask customers to complete online surveys for easier completion and quicker data gathering. However, there are still a number of traditionalists out there who feel paper surveys filled in immediately after their experience with the company provide a greater level of accuracy.
Problems With Traditional Surveys
There is one main problem with conducting surveys on a traditional paper-based format and that is time. With the sheer volume of surveys collected by most organisations, it can take a serious amount of time, not to mentioned manpower, to collate all the relevant data before any action can be taken. The information contained in completed surveys could be very useful for any organisation but if the data is not recorded correctly (due to human error) or takes too long to reach the relevant people, that can have damaging effects on progress in the company.
So how can we keep the benefit of accuracy of opinions with paper surveys but provide a future-proofed and efficient way of collating the data?
Digitising Surveys
Survey scanning provides to perfect solution. By scanning surveys, you can have all of your data collated digitally to provide accurate and efficient readings of your surveys. This data can then be stored electronically on a USB, CD, DVD, shared network or in the cloud. You can say goodbye to having to hire extra staff to deal with the surveys and even generate revenue in the process. Let's take a closer look at the benefits digitising surveys can bring;
Benefits
- You can free up space because once your surveys are fully digitised, you will no longer need the hard copies.
- You will save all of the time previously wasted trying to collect the data yourself.
- You won't need to hire extra staff as the job can be cost effectively outsourced.
- With proper data capture technology, you will get more accurate results.
- You can secure the information so it is not lost, stolen or damaged.
How to Scan Surveys
Here at Pearl Scan, we offer a completely bespoke survey scanning service. Our solutions are cost effective and will save you a great deal of time especially since we handle the entire process from collection of your documents to delivery of the relevant data in digital format. We can capture tick boxes, multiple choice questions and we can even manually enter handwritten text. We can deliver your data in whichever format you prefer such as CSV, XML, SPSS, Microsoft Excel or Microsoft Access and all of our services are fully accredited with recognised security certificates. If you would like some more information, take a look at our dedicated page or get in touch today for your free, no obligation quote.
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